Industrial design is a phrase that has been used a long time. Today it sounds to be only about designing industrial products but originally the term was used for all design activities in a professional setting. Historically, industrial designers have designed brands for companies, packages for products, user experiences, logos, graphics, usability and so on. Huld’s industrial designers take into account manufacturability, business, sales, marketing, users and use cases. Today, the word design is used to describe this field.
With innovative design it is possible to create new opportunities and grow business. Depending on the business, appropriate objectives are selected.
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Design is commonly divided into more specialized domains such as business design, service design, user experience and interface design, product design, packaging design, graphic design etc. All design work uses processes and tools which aim to achieve balance between user needs, business case and technological feasibility.
The core components of innovative design process are: Empathize, Define, Ideate, Prototype and Test.
At Huld, we help our customers in all of these stages of the design process with our Design Puzzle and Garage services. Design Puzzle helps our customers to innovate new products and services following the first three stages. Huld Garage is used for prototyping and testing technological proof of concepts for a specific user problem.
Huld Garage is a toolbox that can be used in the early stages of product development. It consists of the Design Puzzle – a workhop model for product innovation – and a fast-paced iterative fast prototyping service for testing product development ideas and direction.
Design puzzle is a design thinking workshop model for innovation. Our customers use it to create new business ideas: the workshop model aims to help them to find ideas from a fuzzy starting point and test their validity. Design Puzzle model is a quick and efficient way to create new business ideas and transfer them to development.
The result is a clarified big picture and a tested idea that is a solution for business needs. Design Puzzle can be used for tangible products, digital applications, processes, and services.
Rapid Prototyping can be used to test technological feasibility of a product or a service.The beauty of the toolbox lies in the way it combines design thinking, agile methods and best practices to eliminate everything that is time consuming. Thus, credible results are received in a short period of time.
We start from a description of user and business needs to which we find potential technological solutions. Best candidate solutions are then built into prototypes to answer the question “should you start a development project for these solutions?”
Huld Garage works especially well for creation of tangible products and technological product updates, but can also be used for digital solutions.
“Surprisingly much was achieved in such a short span of time. Huld had a systematic approach to the project and a strong motivation, exhilaration and commitment lowed from their development team thorough the process,” summarizes Arto Haavanlammi, Valmet’s project lead.
For specific needs in product and digital application development please refer to the below services.
- Product updates
- Packaging design
- Brand and design guidelines
- Design concepts
- Consulting on utilizing design principles in R&D
User Experience Design
- Software UI and UX design
- User interface of physical products
- User interface prototypes and concepts
Service and Business Design
- Service and contact point definition
- Co-creation, workshops
- B2B service design, for example spare part services
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