As the need for product documentation work varies at Obelux, they have decided to outsource their documentation services to Huld. Outsourcing the service is an easy way to maintain high-quality product documentation that is designed to fit the company’s schedule and needs.
Obelux is one of the world’s oldest companies focusing on LED technology. Obelux designs, manufactures, and sells LED aviation obstruction lights. The company is known for the high quality and reliability of its products, as well as their low life-cycle costs.
Their vast product family offers LED aviation obstruction lights and illumination systems for varying needs. These products can be used to illuminate tall buildings, flue gas stacks, radio masts, power plants, bridges, and airfields. The extent of the product family sets its own demands on creating a uniform visual identity.
A clear and easily reproducible design is important for both strengthening the brand and for the usability and readability of the brochures themselves. An easily recognizable and coherent visual brand also helps to inspire trust in the company and its products.
As the need for product documentation work varies at Obelux, they have decided to outsource their documentation services to Huld. Outsourcing the service is an easy way to maintain high-quality product documentation that is designed to fit the company’s schedule and needs: Huld has both – the visual expertise and collaboratively gathered understanding of LED aviation obstruction light technology.
Having identified the need for guidelines that would unify the look and feel of the product brochures, the collaboration was able to start immediately as part of an existing service agreement.
Open and straightforward collaboration
The project was done using an open dialogue where thoughts and ideas were exchanged freely. As there was no clear, preliminary defined outline, the customer’s wishes and needs were discussed, after which the goals for the brand guide were set.
In the discussions, usability emerged as an important criterion. At Obelux, brochures are produced by several authors, each of whom must be able to use the visual guide without any problems. At the same time, there was a desire to standardize the visual appearance so that the Obelux brand could be identified in every brochure. The aim was also to support a pleasant customer experience by making product information easily accessible in a visually understandable format.
The brand guide was created at Obelux’s own pace. While people at Obelux usually had their schedules full, the work was continued independently. Any issues that arose unexpectedly were solved quickly.
The brand guide for the brochures is a part of a larger whole. It will support sale efforts and will help build Obelux into a more recognizable and increasingly valuable brand. The guidelines will benefit Obelux well into the future: a well-made groundwork will help to consolidate and extend the visual identity to other marketing branches as well.