Useful consultancy
As the need for product documentation work varies at Obelux, they have decided to outsource their documentation services to Huld. Outsourcing the service is an easy way to maintain high-quality product documentation that is designed to fit the company’s schedule and needs: Huld has both – the visual expertise and collaboratively gathered understanding of LED aviation obstruction light technology.
Having identified the need for guidelines that would unify the look and feel of the product brochures, the collaboration was able to start immediately as part of an existing service agreement.
Open and straightforward collaboration
The project was done using an open dialogue where thoughts and ideas were exchanged freely. As there was no clear, preliminary defined outline, the customer’s wishes and needs were discussed, after which the goals for the brand guide were set.
In the discussions, usability emerged as an important criterion. At Obelux, brochures are produced by several authors, each of whom must be able to use the visual guide without any problems. At the same time, there was a desire to standardize the visual appearance so that the Obelux brand could be identified in every brochure. The aim was also to support a pleasant customer experience by making product information easily accessible in a visually understandable format.
The brand guide was created at Obelux’s own pace. While people at Obelux usually had their schedules full, the work was continued independently. Any issues that arose unexpectedly were solved quickly.