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Industrial Design

The goal of design is to create products and services that users want to use and that bring added value to companies.

Award-winning design from Huld

The goal of design is to create products and services that users want to use and that bring added value to companies.

Understanding the operating environment and the users’ perspective is the starting point in design. Through collaboration among designers and other experts, user needs, business requirements, and production capabilities are refined into functional solutions. With the designers’ expertise and design methods, stylish, easy-to-use and desirable products are created.

At Huld, we have a skilled and experienced team of designers. Over the years, we have designed hundreds of different products and have won awards in design competitions. Our customers have been Finnish and international large and small companies. We know how to design products that are successful and grow companies’ business. We can design products that reduce production costs and increase sales. And above all, we know how to work together with customers and experts in various fields.

Details are important, but the most important thing is to do the right things

Designers and design methodologies can be leveraged at various stages of the process. Designers always aim to comprehend the entirety of what the product is designed for and what services it involves. Initially, the primary focus is to ensure a thorough understanding of the usage context. Furthermore, an examination of the company’s whole product family, design DNA and branding communication needs.

When searching for new opportunities to enhance products or business, the toolkit of design offers scenarios, visualizations, and future visions. The role of designers in creating future visions is crucial, as they blend creativity, technical expertise, and a user-centered approach. They can leverage trend analysis, track technological innovations, and have a profound understanding of human needs to create innovative and sustainable solutions. Collaboration with experts from various fields is essential in this work.

When gathering insights about the future and identifying potential needs or generating new ideas, one can employ what is known as the design thinking process: understand – define – ideate – test – launch (or iterate further). Workshops and creative activities are utilized to gather ideas and perspectives. Through prototyping and testing, user feedback is obtained to improve the ideas. Iteration is repeated until a functional solution is achieved.

Tested business-supporting and value-generating ideas are developed and productized in projects where designers play a vital role. During the product development phase, attention is given to details, manufacturability, and other production-related aspects. Additionally, usability and suitability for various usage scenarios are ensured. Modularity, customization for customers, or features of a product line are always designed according to specific needs.